Project Overview
Caesars Entertainment needed a website redesign for their flagship property — Caesars Palace. Their main source of income is gaming but the purpose of this site was to drive traffic to book rooms and get people into the hotel but also to drive traffic to their multi-property rewards club to capture more details on the customer. I was able to achieve this by utilizing their color palette and drawing the eyes to the bright parts of the pages that we wanted them to click on.
My Role
I led the UI/UX design, visual design, and interaction design of this website.
I collaborated with a digital marketing manager, digital marketing specialist, brand manager, copywriter and digital design manager to complete this project.
Design Process
Sketches
Wireframes
Final Site Design
